Pricing Education

Price Optimization: What is the Big Deal?
Where Picasso had his Blue period, we should call the last couple of years the Murphy’s Law Period. Whatever could happen, did happen: the worst of the COVID-19 pandemic, runaway inflation, exploding interest rates, see-sawing energy prices, domestic political turmoil,...
Continue reading
How AI is transforming B2B pricing
It is almost universally accepted throughout the business world that AI will transform things. A PWC survey confirmed as much, with 85 percent of CEOs feeling AI will “significantly” alter how they do business in the next five years.  In B2B pricing, the challenges...
Continue reading